Marketing Manager

Responsibilities: Key Responsibilities Branding & Brand Voice Develop and refine the company's brand identity (including name, logo, colors, and overall persona). Create a compelling and consistent brand voice that resonates with our audience across all platforms. Lead Generation Develop, execute, and continuously refine multi-channel marketing strategies to attract and engage potential customers. Track, analyze, and optimize lead funnels to drive measurable ROI. Video Marketing Manage the creation and distribution of video content tailored for TikTok, YouTube, and Instagram, leveraging these channels for low-cost lead generation. Conceive and produce engaging video content for various digital platforms. Work with internal or external production teams to ensure brand alignment and messaging consistency in all videos. SEO & Content Strategy Develop and implement SEO best practices to boost organic search visibility. Plan and manage content that aligns with our nascent brand persona, driving traffic and engagement. Social Media Marketing Own and expand our presence on LinkedIn and Twitter, building brand awareness and thought leadership. Stay updated on social media trends and platform updates to maximize reach and impact. Qualifications: Experience: 3+ years of hands-on experience in marketing roles with a focus on branding, social media, SEO, and lead generation. Strategic Thinking: Demonstrable experience in developing and executing marketing strategies that align with and propel company objectives. Brand Building Expertise: Track record of shaping or refining brand identity, ideally from an early stage. Video Marketing Knowledge: Experience in planning, scripting, and overseeing video production for social or other digital platforms. SEO Competency: Solid grasp of search engine optimization fundamentals and leading practices. Social Media Fluency: Deep understanding of LinkedIn and Twitter marketing, including audience targeting, content creation, and analytics.

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