Kingsway Accessories
Website:
kingswayaccessories.com
Job details:
We're a growing D2C brand looking for someone who lives and breathes Instagram Reels and YouTube Shorts. If you know how to spot the right creators, get them excited about a product, and turn a collab into real reach and sales — we want you on our team.
📋 What you'll do:
✅ Connect with influencers across various verticals (beauty, auto, lifestyle, tech, etc.) and zones/regions to match the right creator with the right product
✅ Pitch and onboard influencers for collaborative Reels and YouTube Shorts featuring our products
✅ Coordinate content briefs so creators highlight the right product features, USPs, and brand messaging
✅ Manage posting schedules and ensure influencers publish content with the correct hashtags, keywords, and tags for maximum reach and visibility
✅ Audit and control hashtag/keyword usage across all influencer posts to ensure alignment with brand and product search demand
✅ Build and maintain a tiered creator roster (nano, micro, macro) across Instagram and YouTube
✅ Negotiate collaboration terms — barter, paid, or hybrid — and manage influencer contracts/usage rights
✅ Track and report campaign performance: reach, engagement rate, views, and conversions per influencer/post
✅ Repurpose high-performing influencer content for the brand's own social handles and paid ad campaigns
✅ Monitor influencer content for brand safety, tone, and compliance before and after posting
✅ Maintain a tracker of all influencer collaborations — deliverables, posting dates, performance, and payment status
✅ Stay updated on trending audio, formats, and hashtags on Instagram/YouTube to keep collabs relevant
✅ Identify and flag underperforming creators/campaigns and suggest optimization for future collabs
✅ Coordinate with the design/content team to supply creators with product shots, samples, and key talking points
🎯 What we're looking for:
• 1–4 years of experience in influencer marketing, social media, or brand partnerships
• Proven experience managing influencer collaborations on Instagram and YouTube
• Strong understanding of hashtag strategy, SEO-friendly captions, and platform algorithms
• Excellent communication and negotiation skills
• Comfortable managing multiple creator relationships and deadlines simultaneously
• Basic reporting skills (Excel/Google Sheets) to track reach, engagement, and ROI
• Graduate in any discipline; marketing/mass communication background preferred
• Must be based in or willing to relocate to Ghaziabad (on-site role)
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