ThinkROI
Website:
thinkroi.in
Job details:
Company Description
ThinkROI is a dynamic digital marketing company based in Gurgaon with branches in Mumbai and Mysore. We are a diverse and driven team specializing in social media, performance marketing, creative services, influencer marketing, and martech to deliver innovative solutions and exceptional results. Committed to fostering client relationships and driving growth, we push boundaries to create brand impact like Never Before. Our dedicated team thrives on collaboration and passion, pursuing the best possible work-life balance through supportive policies and processes. Join us in shaping the future as part of our creative, results-driven mission.
About this role
As the Group Head of Affiliate Marketing, you will be the strategic anchor for our affiliate vertical. We are looking for a seasoned leader to build, scale, and manage high-performing affiliate networks that drive incremental growth for our diverse portfolio of clients across e-commerce, lead gen, and app-based businesses. You will own the entire lifecycle of partner relationships, from high-level negotiations to technical attribution and fraud mitigation.
Key Responsibilities
- Strategic Leadership: Develop and execute end-to-end affiliate marketing strategies to drive measurable ROI and incremental growth across various business verticals.
- Network Expansion: Identify, onboard, and nurture relationships with top-tier affiliate networks, direct publishers, and influencers.
- Performance Management: Own the P&L for affiliate channels, ensuring all campaigns meet client KPIs (CPA, CPI, CPL) and maintain healthy ROAS.
- Technical Oversight: Mastermind data interpretation using MMPs (AppsFlyer, Branch, Adjust) and affiliate tracking tools like Trackier, HasOffers, or Tune.
- Fraud Prevention: Implement rigorous traffic quality checks and proactive fraud detection measures to ensure high-quality lead/user acquisition.
- Cross-functional Collaboration: Work closely with the Client Servicing and Data teams to translate complex affiliate data into actionable business insights.
Desired Skills
- Agency Experience (Must-Have): Proven track record of managing multiple clients in a fast-paced agency environment.
- Technical Proficiency: Deep understanding of tracking links, postback URLs, API integrations, and attribution modeling.
- Negotiation Expert: Exceptional relationship-building skills with the ability to negotiate favorable commercial terms with global and local publishers.
- Analytical Mindset: Expert-level ability to interpret data from MMPs and internal dashboards to optimize campaign performance.
- Leadership: Experience mentoring a team of affiliate managers and executives to hit aggressive growth targets.
Click on Apply to know more.